Reclaiming our perceptions
1pm November 27th, online
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The media influence on our expectations of alcohol always comes into sharp focus at year-end, all the more so when the covid-19 crisis means we are advised to minimise consumption.
Media help shape these expectations about alcohol far more than any other drug, so altering our consumption habits.
Understanding the process can help us avoid acting on misleading impressions. It can also help design policies to minimise adverse consequences.
Insight into the way alcohol is marketed through the most established media channels will be provided by Alex Barker from Nottingham University, looking at the quantity of promotion, its regulation and how regulation could be improved.
We will then look at ways alcohol promotion is playing out on the little-regulated internet sphere through appeals to our gender identities with the help of Amanda Atkinson from Liverpool John Moores University.
One way to close the loopholes might be a marketing ban, as proposed by Alcohol Focus Scotland, the centre of an international network looking at the issue. Its chief executive Alison Douglas will outline the thinking.
Additions and further detail will be made to the programme in the lead-up to the event. Please connect to stay updated. CPD certificates can be issued on request.
As a previous events the discussion is for all, professionals, academics, media executives, journalists, policy specialists and engaged citizens, with everyone having a chance to speak. ■
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