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One useful step to curbing online alc ads to children would be to require platforms to provide data on who sees alcohol ads. This data is available but statutory measures are needed to ensure children’s safety.
@JHolmesSheff Papers hinting at some alcohol benefit almost always have a disclaimer saying not to use them as a reason to drink alcohol. But this is, of course, precisely what they are used for. Publishers could help by putting the injunction at the top rather than burying it at the end.