“A treasure trove of facts, stories, science and philosophical nuggets.” — Professor Alan Maryon-Davis, former Chair of the Royal Society of Public Health
“Phil Cain’s writing can help to bring the long-awaited change to society’s attitude to alcohol.” — Psychotherapist, London
Replacing pints of beer from pubs in England with two-thirds-of-a-pint measures reduced the volume of beer sold by 10%, according to a study done in 13 pubs last year. Daily revenue fell by 5%. @BehavChangeDsgn
She also wants him to "ensure the implementation of the European Beating Cancer Plan", under which the EU's stalled alcohol labelling efforts sit. She says this provides a blueprint for work in other areas, including mental health, cardiovascular disease and other NCDs.
