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Heineken launches its first alcohol-free beer | The Fix

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Heineken’s master brewer Willem van Waesberghe says that the brewery researched non-alcoholic beers and took two years to perfect the formula of Heineken 0.0. “We pulled Heineken beers apart and looked at how we could get the Heineken tastes,” van Waesberghe said. However, even after extensive research, he acknowledged that the taste will be different.

Source: www.thefix.com/heineken-launches-its-first-alcohol-free-beer

Note: Interested to read any reviews. ■

Tesco to up focus on no-low alcohol wine

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A Tesco spokesman told db the team were currently “knuckling down the details” and that it “was looking at different options and the best way to present it”, although she was not able to confirm exactly how it would merchandise products in store or the timing of the roll-out, although this was expected to be decided “in the next few weeks”.

Source: www.thedrinksbusiness.com/2017/03/tesco-to-ups-focus-on-no-low-alcohol-wine/

[summary] Realising realistic medicine | Chief Medical Officer for Scotland

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Key points on alcohol in Realising realistic medicine, the annual report of Scotland’s Chief Medical Officer Dr Catherine Calderwood:

  • Alcohol sales in Scotland are around 20% higher than in England and Wales
  • Sales have increased in Scotland over the last two years, after a fall between 2009 and 2013
  • 10.8 litres of pure alcohol was sold, an average of 20.8 units a week, compared to the 14 unit guideline maximum
  • 74% of alcohol was sold in supermarkets and off-licences, a record high
  • There are around 22 deaths a week attributable to alcohol misuse, and an average of 674 hospital admissions
  • Both deaths and hospital admissions remain many times higher than in the 1980s

Source: http://www.gov.scot/Resource/0051/00514513.pdf

[summary] Manifesto for ‘children of alcoholics’: challenges for policy & stigma? | Alcohol Policy

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  • Many organisations may have front-line staff trained to making early alcohol interventions, but recognising where alcohol may be an issue for a child’s well-being early may be difficult.
  • The manifesto describes a ‘shocking picture of support’, highlighting that none of the 138 councils which responded to its survey had a specific child of alcoholics strategy. But they do typically have alcohol strategies covering a range of actions, including ambitions to deliver coordinated activity to reduce the harms to children and young people.
  • Other manifesto actions may be considered of varying effectiveness with educational approaches typically seen as ineffective compared too increasing the price and reducing the availability of alcohol.
  • The use of the term ‘alcoholics’ in the manifesto is questionable because it can potentially stigmatise people and because it may not be thought to include at-risk drinkers. The use may be because there is no ‘everyday’ term to cover all alcohol problems.

Source: www.alcoholpolicy.net/2017/02/manifesto-children-alcoholics-policy-stigma.html

Study: Underage youth more likely to recall seeing alcohol marketing online than adults

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Underage youth are nearly twice as likely to recall seeing alcohol marketing on the internet than adults, according to a new pilot survey led by the Johns Hopkins Bloomberg School of Public Health. … It also  found that youth liked, shared or posted alcohol-related content online in greater proportions than adults, including celebrities using alcohol (11% versus 6%) and pictures of their friends or peers using alcohol (14% versus 10%).

Source: www.news-medical.net/news/20170221/Study-Underage-youth-more-likely-to-recall-seeing-alcohol-marketing-online-than-adults.aspx