– 9-10th November, Newcastle upon Tyne
#brainawarenessweek, consider Alcohol Companion
Heineken launches its first alcohol-free beer | The Fix
Heineken’s master brewer Willem van Waesberghe says that the brewery researched non-alcoholic beers and took two years to perfect the formula of Heineken 0.0. “We pulled Heineken beers apart and looked at how we could get the Heineken tastes,” van Waesberghe said. However, even after extensive research, he acknowledged that the taste will be different.
Source: www.thefix.com/heineken-launches-its-first-alcohol-free-beer
Note: Interested to read any reviews. ■
Tesco to up focus on no-low alcohol wine
A Tesco spokesman told db the team were currently “knuckling down the details” and that it “was looking at different options and the best way to present it”, although she was not able to confirm exactly how it would merchandise products in store or the timing of the roll-out, although this was expected to be decided “in the next few weeks”.
Source: www.thedrinksbusiness.com/2017/03/tesco-to-ups-focus-on-no-low-alcohol-wine/
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[summary] Realising realistic medicine | Chief Medical Officer for Scotland
Key points on alcohol in Realising realistic medicine, the annual report of Scotland’s Chief Medical Officer Dr Catherine Calderwood:
- Alcohol sales in Scotland are around 20% higher than in England and Wales
- Sales have increased in Scotland over the last two years, after a fall between 2009 and 2013
- 10.8 litres of pure alcohol was sold, an average of 20.8 units a week, compared to the 14 unit guideline maximum
- 74% of alcohol was sold in supermarkets and off-licences, a record high
- There are around 22 deaths a week attributable to alcohol misuse, and an average of 674 hospital admissions
- Both deaths and hospital admissions remain many times higher than in the 1980s